Priceline.com says it’s booking over 1,000 American tickets a day

Priceline.com said Thursday it’s booking more than 1,000 American Airlines tickets a day through the carrier’s “Direct Connect” system.

American tickets have always been available on Priceline.com, but the online travel site also began booking tickets through American’s Direct Connect system about six months ago.

Ryan Mikolasik, a spokesman for the Fort Worth-based airline, declined to comment.

American is embroiled in a battle to change how its airline tickets are sold. It has been pushing its “Direct Connect” technology, which requires a travel agent to connect with American’s computers rather than buy tickets through a global distribution system, such as one operated by Southlake-based Sabre Holdings.

American said in January that it wanted to spend less than the $1 billion a year on distribution and was signing up travel partners such as Priceline.com to work outside the traditional global distribution systems.

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