1. How does Aviation Schools Online work?
2. Why do I need a valid credit card number to sign up for a 30 day free trial?
3. Will my credit card be charged when I sign up for a free trial?
4. How much do leads cost after the free trial?
5. When will my leads start to arrive?
6. How do I know I'll only pay for "good" leads?
7. Can I set up a monthly budget to control costs?
8. What kind of reports can I expect?
9. How will I know when my credit card has been charged?
10. Can I cancel any time?

1. How does Aviation Schools Online work? – ASO/HTN is an Internet-based pay-for-performance lead generation service providing its Featured and Premier Schools with real-time sales inquiries from individuals who have expressed an interest in getting more information from participating schools.

Below is a description concerning the operation of our service.

  • When your school becomes an ASO/HTN client (Featured School), we post information about your school on various pages within our web site(s) that correspond with the type of school and programs you operate. By signing up for our service, you give us permission to use your logo, photos, and copy from your websites and/or printed material for the sole use of promoting your school and generating sales leads for your programs. By granting us permission to use your copyrighted/licensed materials, you are stating that you are either the owner and or licensee of these materials and that our use of the materials shall in no way be construed as unauthorized use on our web sites. In the event a claim is made against Aviation Schools Online at any time for the unauthorized use of copyrighted materials, you agree to pay such claims in full and indemnify us from all future claims of unauthorized use of the materials.
  • ASO/HTN attracts prospective students to our web sites through advertising, affiliations with other companies, and search engine optimization. These prospective students browse through the sites and request information from the school(s) that interest them most.
  • Information requests (leads) are emailed directly to the address(es) of your choosing. These addresses can be updated at any time.
  • Lead activity – Lead activity is the process whereby visitors to the ASO/HTN web sites are converted into billable "leads" emailed directly to you and/or your admissions and sales departments.
  • Lead qualification – Through the use of filters applied at the time a prospective student fills out a lead-capture form on our sites, ASO/HTN is able to provide you with leads that meet your qualification standards. For example, you can choose to receive leads that meet certain demographic criteria and to not receive leads from prospective students who don't meet your demographic criteria. Your filtering options can be updated, changed, and amended at any time by contacting ASO/HTN via email or telephone.
  • Pay-for-performance – ASO/HTN uses the "pay-for-performance" model meaning that we only charge you when we create a "valid" lead for your school. A valid lead is defined as an information request from a unique person containing at least the following data: Name, Address, Phone, Email address and meeting the specific filtering criteria dictated by you. If any of the information supplied by the prospective student is omitted, false, or inaccurate, you can reject the lead and your account will be credited accordingly. You can reject leads by logging in to ASO's client service center at www.AviationSchoolsOnline.com/clients.
  • Payment method - ASO/HTN required its clients to keep a valid credit card or debit card (Payment Method) on file that will be charged periodically as your lead activity dictates. You have control over how much your Payment Method is charged each time, how many leads you want to receive each month, and which Payment Method we charge. You can change any or all of these parameters as needed to fit your marketing efforts by contacting us via email or telephone.
  • Minimum Balance - When you become an ASO/HTN client, you are required to maintain a refundable Minimum Balance of $100.00 in your account. The Minimum Balance ensures you will not see any interruption in lead flow due to any unforeseen problems processing your Payment Method on file. You can view your account balance anytime by logging in to ASO's client service center at www.AviationSchoolsOnline.com/clients.

2. Why do I need a valid credit card number to sign up for a 30 day free trial? – We encourage the use of our service through our 30 day free trial. Free trials are only available to first time customers of the ASO/HTN service and cannot be combined with any other offer. Only one free trial may be redeemed per business. You must have Internet access and a valid credit card or debit card ("Payment Method") to redeem a free trial offer. We will begin billing your credit card at the end of your free trial period unless you cancel prior to the end of your free trial. You will not receive a notice from us that your free trial has ended or that your status as a Featured School has begun. YOU MUST CANCEL PRIOR TO THE END OF YOUR FREE TRIAL OFFER TO AVOID CHARGES TO YOUR PAYMENT METHOD. TO CANCEL YOUR 30 DAY FREE TRIAL, SEND AN EMAIL TO SALES@AVIATIONSCHOOLSONLINE.COM OR CALL 405-310-2029. We will continue to bill your Payment Method as your lead activity dictates until you cancel. You may cancel your Featured School status at anytime. We reserve the right to modify, terminate or otherwise amend our Featured School programs.

3. Will my credit card be charged when I sign up for a free trial? – No, your credit card will not be charged. However, upon registering for your free trial, your credit card will be authorized for $100.00. In some instances, your available balance or credit limit may reflect the authorization; however, no charges will be made against the the card unless you do not cancel prior to the end of your 30 day free trial period.

4. How much do valid leads cost after the free trial ends?

  • Pay for performance – ASO/HTN uses the "pay-for-performance" model meaning that we only charge you when we create a "valid" lead for your school. A valid lead is defined as an information request from a unique person containing at least the following data: Name, Address, Phone, Email Address and meeting the specific filtering criteria dictated by you. If any of the information supplied by the prospective student is omitted, false, or inaccurate, you can reject the lead and your account will be credited accordingly. You can reject leads by logging in to ASO's client service center at www.AviationSchoolsOnline.com/clients.
  • Pricing guarantee and price increases – ASO/HTN will guarantee your per-lead cost for a period of 12 months from the day you start your free 30-day trial or become a Featured School client, whichever comes first, and any price increases shall be implemented on the anniversary of each additional 12-month period.
  • Current lead pricing –
    Flight schools (fixed wing): $20.00 per lead
    Aviation Maintenance schools: $20.00 per lead
    Helicopter schools: $20.00 per lead
    Air Traffic Controller schools: $20.00 per lead
    Aircraft Dispatcher schools: $20.00 per lead

5. When will my leads start to arrive? – Typically, we'll have your Featured School page live within 48 hours of receiving your order. Leads can begin flowing as soon as your listing is live. All leads will be delivered to the email address(es) you provide.

6. How do I know I'll only pay for "good" leads? – ASO/HTN uses the "pay-for-performance" model meaning that we only charge you when we create a "valid" lead for your school. A valid lead is defined as an information request from a unique person containing at least the following data: Name, Address, Phone, Email Address and meeting the specific filtering criteria dictated by you. If any of the information supplied by the prospective student is omitted, false, or inaccurate, you can reject the lead and your account will be credited accordingly. You can reject leads by logging in to ASO's client service center at www.AviationSchoolsOnline.com/clients.

7. Can I set up a monthly budget to control costs? – Yes, you can set up a monthly "cap" to control your ASO marketing budget. Just let us know how much you'd like to spend each month and we'll make sure your account doesn't go over.

8. What kind of reports can I expect? – Each month, you'll receive a "monthly account summary" from ASO containing news, lead conversion and marketing tips, and a link to view/download your lead activity report for the previous month. In addition, you can log in to ASO's client service center at www.AviationSchoolsOnline.com/clients any time and view/download customized reports

9. How will I know when my credit card has been charged? – Each time your credit card is charged to replenish your account balance, you will receive an emailed receipt from Aviation Schools Online showing the details of the transaction.

10. Can I cancel any time? – Yes, you may cancel your 30 day free trial or Featured School status with ASO/HTN at anytime, and cancellation will be effective immediately. We reserve the right to terminate your account for any or no reason.

Still have questions?
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